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Customer Focus: hotelinrio.net
Wednesday, July 01, 2009

Showcasing iBooking's ability to offer end to end solutions from web strategy and advice through to online booking, performance monitoring and continual improvement, we are pleased to announce the launch of a new web site for boutique hotel - Um Meia Tres in Brazil's Rio de Janeiro.
 
Um Meia TresWorking closely with the hotel's owners, iBooking were able call on our range of diverse skills to provide a complete solution for this newly formed business. Any new business in the highly competitive tourism and hospitality industry needs to be aware of the importance of working with experts who can craft a web strategy that positions the business correctly and create a voice in the ever-crowded online landscape. iBooking.com devised a strategy, designed and delivered a web site, and integrated our highly successful online booking engine - iBooking Hotel. In order to help generate presence, the iBooking approach offered guidance on how to stand out in the local landscape and considered an SEO and SEM approach from the outset. Using Google Analytics and Google AdWords, the business now captures secure online bookings, and can call upon metrics providing an easy-to-follow overview of cost of sale, conversion percentage, origin of visitors and much more.
 
The Um Meia Tres web site has been designed to help promote the hotel as well as to complement some of the features that make iBooking Hotel one of the most widely used booking engines for the hotel web site. The new site includes information on promotional rates with direct links to the booking engine, which has been closely integrated with web site design and functionality.
 
The new site is already attracting a positive return on investment with bookings from Brazil as well as USA, Europe and Asia.
 
If you are interested in learning how iBooking can offer subsidised web development, hosting, marketing and management part funded through a commission-based approach please contact us.
 
To see the Um Meia Tres web site in action please visit www.hotelinrio.net
 

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Current research indicates that websites without a real-time reservations facility lose 20% of potential online bookers. A hotel's own website can generate 5 times as many reservations as third party websites.

Small businesses are embracing online marketing, with 69% viewing Web sites as essential tools for bringing in business.

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